Astrology is a meme, and it’s spreading in that blooming, unfurling way in which memes do. On social networking, astrologers and พลตรี ประยูร พลอารีย์ meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, types of french fries. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the initial moment astrology’s had and it also won’t become the last. The practice has existed in various forms for centuries. More recently, the newest Age movement from the 1960s and ’70s was included with a heaping helping of the zodiac. (Some also make reference to the New Age because the “Age of Aquarius”-the 2,000-year period right after the Earth has been said to go to the Aquarius sign.)
In the decades between the New Age boom now, while astrology certainly didn’t go away-you could still regularly find horoscopes inside the back pages of magazines-it “went back to being a little more within the background,” says Chani Nicholas, an astrologer located in Los Angeles. “Then there’s something that’s happened during the last 5 years that’s given it an edginess, a relevance for this particular some time and place, that it hasn’t had for a good 35 years. Millennials have got it and run by using it.”
Many individuals I spoke to with this piece said they had a sense that the stigma attached to ยูเรเนียน, while it still exists, had receded since the practice has grabbed a foothold in online culture, particularly for young people.
“Over the past two years, we’ve really seen a reframing of the latest Age practices, greatly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for that site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief from the Cut, says an average horoscope post on the site got 150 percent more visitors in 2017 compared to the year before.
In certain ways, astrology is perfectly suited for the internet age. There’s a minimal barrier to entry, and nearly endless depths to plumb if you believe like falling down a Google research hole. The accessibility to more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A fast primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. Nevertheless the system has its own sort of logic. Astrology ascribes meaning for the placement in the sun, the moon, and the planets within 12 parts of the sky-indications of the zodiac. You likely know your sun sign, the most famous zodiac sign, even though you’re not an astrology buff. It’s according to where the sun was on your birthday. However the placement from the moon and all the other planets at ensgza time and location of your own birth adds additional shades towards the picture individuals painted from your “birth chart.”
“The kids today along with their memes are just like an ideal context for astrology.”
What horoscopes are meant to do is offer you information about what the planets are going to do right now, and in the future, and exactly how all that affects each sign. “Think in the planets as being a cocktail party,” explains Susan Miller, the most popular astrologer who founded the ยูเรเนียน. “You might have three people talking together, two could be over inside the corner arguing, Venus and Mars could be kissing the other person. I have to make sense of those conversations that are happening monthly for you.”