In the hospitality business, building and highlighting social proof is essential to attracting attention and, subsequently, new customers. There exists several reason why you should put considerable effort into spreading digital word of mouth. Listed below are top reasons why it’s necessary to set aside a budget and make a marketing plan around generating social proof for the hotel
With all the influx of genuine feedback (almost all of which would hopefully stay positive), it will be possible to build trust among your prospects. Social proof increases your credibility as an establishment and can help convert an unsure customer within your favor. Online reviews, ratings and testimonials are the most useful type of advertisement for your hotel and will rival the fanciest and many expensive marketing campaign you can think of launching.
Strategy for Collecting Social Proof. Like I’ve mentioned before, there are numerous ways that you can collect social proof, the most frequent ones being asking customers to go out of reviews and feedback, getting influencers to speak about you by offering complimentary stays, and encouraging interactions (like check ins) on your social media page. These needs to be integral to your online marketing and branding campaign. But I’d prefer to discuss a few other techniques to collecting social proof to your hotel:
There’s a reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media has the ability to influence people and will go viral with the slightest impetus. A video highlighting the offerings of Cachet Hotel Group, sightseeing options in the city, places of local interest, as well as the culinary treats available for the guests is bound to be met with great enthusiasm. And if it’s well-made, with a dash of creativity inside it, you may expect it to draw in customers to your doors in no time in any way.
They are saying an image speaks thousands of words. Extensive research proves that posts with images are 35% more prone to draw engagement rather than the ones with only text. Research also reveals that folks are more inclined to believe statements which are substantiated with images. So, next time you would like to share customer reviews and testimonials, ensure that you attach a graphic to draw more traction.
Humans are visual creatures and infographics are the most effective option you have when you wish to provide data inside an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them inside your marketing strategy. Collecting social proof isn’t everything that difficult, but any method is only as strong as the execution. Once you’ve used videos, images, and infographics to convince travelers that your hotel is a good option, give them a clear call to action to follow along with. Route them to your website or website landing page and in no uncertain words inform them what they’re required to do.
Don’t leave something to guesswork. If you would like those to leave a review, make that clear. If you want those to book rooms and earn a reduction, make that clear. The moment you depart things ambiguous is definitely the minute they’re likely to get confused and then leave. Don’t let your effort visit ruin. If you’ve crafted the marketing plan to collect social proof with great care, don’t let an unclear call to action ruin things for you personally. Now go take advantage of the power of social proof and then use it to your advantage. Get your past and present customers referring to you together with use their goodwill to draw in more traffic the right path!