Most AdWords Management companies would like you to think that AdWords management is all about keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small portion of the AdWords puzzle. Focusing on it and keyword list building alone can be fatal for your AdWords campaigns. As a matter of fact, it is totally useless if you or your AdWords management company focuses solely on keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to stay miles away from AdWords management companies that go on and on with regards to their “niche research”. Niche research can be Very costly if it’s not done the right way. I view it as being a crutch for most AdWords management companies. In the end, how hard can it be to construct a sizable keyword list, sit back and watch being a client spends countless dollars testing out a new list then simply just seeing which search phrases are profitable or not.
My point is keyword research is a thing that is certainly very inexpensive and does not require a lot of wasteful spending. It is also something that should be done very gradually to avoid wasteful spending on large amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- In the event you come across a company that discusses niche research without suggesting concerning the following things, watch out. When they don’t mention these next few thing to you then 1) they don’t have what it requires to protect your wallet from wasteful spending, 2) They’re not doing much work for you…In Any Way.
AdWords Management will not be Information On Market And Keyword Research
In reality Market And Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is extremely important in AdWords management simply because Google HATES campaigns which have virtually no adgroup relevancy. No matter how much time it takes to set a campaign up like this, even when it a brand new keyword list your campaigns should be set on top of perfect relevancy. Each keyword ought to be placed into an adgroup all by itself or either be put into an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s a crucial element of decreasing outrageous click costs.
Ad Relevancy- I can’t inform you how frequently lack of ad relevancy KILLS AdWords campaigns. Google is obsessed with relevancy, of course and expects to find out that your ads are perfectly relevant to the keyword that was searched on. Each of keywords an ad written especially for that individual keyword with all the keyword searched on appearing at least twice inside the ad. Why don’t AdWords management companies share with you this? This is a crucial a part of niche research! Initially you will receive sorry results and high click costs in case your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Market And Keyword Research” if you’re contaminating your homework with ads that do not convert and this be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy has a heck of much to use market and keyword research. Think about it… Exactly what is the complete purpose? The purpose of niche research is to find which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Inexpensive- (Providing a great return on your own click cost investment)
C-HORRIBLE – (You need to find which search terms are not bringing you targeted traffic and sales. You know, those which cost a lot money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is when with a combination of special programming and Seo, you are making your landing page perfectly relevant to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you do make sure that you don’t fall for the “Keyword Research Speech” most AdWords management jmegga are giving as it is “nothing” with no strategies I mentioned above.
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